The Reality
The gap between a brilliant AI product
and real enterprise revenue
isn't a product problem.
Most founders who build with AI know how to make something remarkable. What they don't know is how to get a
procurement committee to say yes by Thursday — or how to turn a single warm intro into a repeatable pipeline
that runs without them on every call.
Stephen Defries spent 20+ years learning how deals actually close. As a professional sportsperson he learned
what high performance looks like under pressure. As the youngest person to own a Vision Personal Training
franchise, he learned how to sell B2B corporate accounts and build the teams to service them. He then spent the
next decade developing high-performing sales cultures across B2B and B2C.
Now he brings that same discipline to the AI era — working with builders and founders who need someone who can
actually sell their product, not just advise on it.
01
Service One
The
Close
You're getting meetings. They're not converting.
Stephen steps into your live deals as a fractional closer. He joins calls, diagnoses where your pitch loses
momentum, rewrites proposals, and works alongside you until deals start landing — and keeps working until you
don't need him anymore.
This isn't a playbook. It's execution. Real deals. Real outcomes. He leaves when the pipeline speaks for itself.
Ideal for founders who can demo brilliantly but struggle to close enterprise contracts
02
Service Two
Pipeline
from Zero
No B2B motion. No problem.
Pre-revenue or stuck in a loop of warm introductions? Stephen builds your entire outbound engine from scratch:
ICP definition, messaging architecture, outbound sequences, and qualification framework — all pressure-tested
against real buyers, not hypothetical ones.
You end up with a pipeline that generates revenue whether or not you're in the room.
Ideal for post-launch products with strong product-market fit but no repeatable sales motion
03
Service Three
Vibe to
Revenue
Your AI tool does something extraordinary.
The CFO just asked "what's the ROI?"
Stephen translates remarkable technology into a business case that procurement, legal, and finance will all sign
off on. He's done it across SaaS, AI infrastructure, and vertical software — and he knows exactly what
enterprise buyers need to hear before they move budget.
Your product stops being a demo and starts being a line item.
Ideal for technical founders selling into business stakeholders for the first time
Track Record
$5M+
Revenue Generated Across Teams
35+
Sales Professionals Coached
B2B&B2C
Dual-Channel Sales Experience
Notable
Youngest person to own a Vision Personal Training franchise.
Built and ran the full sales operation — B2B corporate wellness accounts, B2C memberships, and the team to
deliver both.
"Stephen built our entire sales culture from scratch. He understood the difference between a transaction and
a relationship long before anyone was calling it enterprise sales. Working alongside him changed how I
approach every deal."
— Former Sales Manager, Health & Fitness Sector
"What separates Stephen is the athlete's mindset. Every pipeline target gets treated like a performance
metric. He doesn't accept average from himself, and he doesn't accept it from the people he trains either."
— Former Colleague, Corporate Wellness Sales
The Process
01
You fill out the form
Two questions about where your pipeline breaks. Takes 90
seconds.
02
Stephen gets back within 48 hours
If there's a fit, he'll schedule a 30-minute diagnostic
call. No pitch, no deck.
03
You get a clear engagement proposal
Scope, timeline, and outcomes. Simple. Stephen doesn't
take every client — only the ones he's confident he can move the needle for.